Sabino D'Argenio
Creative Director · SD Media Lab · Brand & Digital Strategy · AI-Integrated Workflows
Based in Switzerland and Italy
I’m Sabino D’Argenio, Creative Director and founder of SD Media Lab — an independent studio operating between Switzerland and Italy.
I help companies build strong brand identities, digital strategies and visual systems that connect creativity and method.
A cross-disciplinary creative background
I studied Sculpture at the Accademia di Belle Arti di Brera in Milan, followed by a BA in Digital Animation at Northbrook College Sussex, and an MSc at Goldsmiths, University of London. Twenty years of creative work across Italy, the UK, and Switzerland — across creative direction, motion design, brand systems, and digital platforms.
What I do
Creative Direction
Visual storytelling that connects aesthetics and message.
Brand Identity
From naming to logo systems, I create coherent brand languages.
Digital Strategy
Websites and digital ecosystems that unite creativity and performance.
AI-Integrated Workflows
AI as a structural tool — accelerating how ideas are developed, tested, and delivered.
How I work
As a Creative Director in Switzerland, I help brands turn complex ideas into clear, coherent visual and digital systems. See the Services area to know more.
Ready to shape your next brand, campaign or digital presence?
Selected work, brand strategy and digital communication projects across Switzerland, Italy and international contexts.