The challenge was to create short promotional video pieces capable of communicating Sisal’s product messages in a clear, immediate and broadcast-ready format.
The work needed to be concise, visually recognisable and suitable for television and campaign use, where timing, rhythm and message clarity are essential.
The project required a balance between graphic impact, brand communication and fast comprehension, turning promotional content into animated visual assets that could work within a competitive media environment.
The project was developed through a motion design approach based on graphic clarity, timing and visual rhythm.
Instead of relying on complex narrative structures, the videos used concise animated sequences, brand-oriented visual elements and direct communication to create quick recognition and message delivery.
The design process focused on making each piece readable within a short broadcast format, while maintaining visual consistency across the set.
The result was a compact motion set for Sisal, designed for promotional and broadcast communication.
The project demonstrates experience in creating short-form advertising content for a national brand, using motion design as a tool for clarity, visibility and campaign support.
Within the portfolio, it strengthens the Video & Motion section by adding a commercial project connected to entertainment, advertising and broadcast communication.